Culture
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Music
Grand Theft Auto
The band’s Martyn Ware has hit out at the fee offered for Temptation in the
Grand Theft Auto franchise. But as music becomes ever more central to gaming,
the sums get complicated
The 1983 song Temptation by Heaven 17 is an undisputed classic of the synth pop
era, a glacial paean to sexual tension denied the number No 1 spot only by the
sheer might of True by Spandau Ballet. So how much should it be worth to a video
game publisher in 2024? That’s the question many asked when Heaven 17’s Martyn
Ware recently tweeted about a licensing offer from Rockstar to use the track in
Grand Theft Auto VI. “IT WAS $7500 [£5,600] – for a buyout of any future
royalties from the game – forever,” he typed. “To put this in context, Grand
Theft Auto 6 [sic] grossed, wait for it… $8.6 BILLION. Ah, but think of the
exposure… Go fuck yourself.”
The thread went viral and Ware was inundated with reactions, ranging from
support to bewildered chastisement. Ware later clarified that the figure he gave
was his share of a $22,500 payment to the whole band; industry experts waded in
pointing out that the record label would also need to be paid, bringing the
total offer up to a possible $45,000. Would that be fair for a song that may
just feature on the GTA radio stations? GTA V featured 240 tracks on release and
now has more than 400. As one industry insider told me about the Heaven 17
offer, “you multiply that by a few hundred and you’ve got the biggest ever music
budget for a video game.”
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