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Firms such as Smallhold have lessons to be learned on what business can – and
can’t – do in transforming agriculture
When Andrew Carter and Adam DeMartino started their business Smallhold in 2017,
they set out with a simple vision they thought could have a big impact: feed
people mushrooms.
“Mushrooms are one of the most sustainable calories on the planet, in every
aspect,” Carter said, whether you’re looking at water, waste, plastic use or
greenhouse gas emissions. “We just wanted to get more people eating them.”
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